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Don’t Read This!

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Hi there. :)

 

Okay. I gambled the title would be too much to resist. Fact is what I'm about to tell you is important stuff. Not life and death important. Credibility important. Important enough to warrant a little marketing trickery to get you here. I'll make this brief. Items I don't ever intend peddling:

  • Rehashed fads-of-the-day "White Papers," how-to articles, pamphlets, booklets, books, audios, videos, podcasts, etc., created for the singular purpose of generating passive income for anyone other than the original author, who (one would hope) at least believed in the worth of the creation, and often not even then. – In other words: No writer / publisher sweatshop products. Period.
  • Any flavor of "Do This – Get Rich Quick" chicanery.
  • "Jump on the Bandwagon Before It's Too Late" malarky, or
  • "This is the Last Whatever You'll Ever Need to Do Whatever to Make This Much $$$" article, book or program.

I'm sure you find enough of that cluttering your space as it is. Oh, sure I could make a few extra bucks here and there. Maybe even hundreds or thousands. It's not that I find anything wrong with increasing revenue by means of aggressive "passive income" streams. In fact, used appropriately they can be a mighty fine addition to any marketing guerrilla's tactical arsenal. If you've found a few passive streams working for you — well, that's good.

What I disdain are those who seem content to offer nothing of more value from themselves or their businesses. Whose direct mail and e-mail documents, catalogs, websites, and blogs are congested with gaudy graphics, flashy animations, over-sized hype and type. All sizzle and no steak. They evoke images of financial swindlers, pyramid schemers, snake oil hucksters, and rogue spammers.

If this makes me a renegade and outcast in some professional circles. Well, so be it.

Will I participate in affiliate programs?

Yes. But only for products and services that I truly believe are helpful and reasonably-priced ones I have used myself, or have been recommended by trusted advisers and friends. You'll also find me offering free downloads and reprints of articles, e-books and other items on my sites, provided I feel they have relevance and value for my clients and visitors.

Who will be the final judge?

You, dear reader. And that's why getting you to read this was so important to me.

My door's always open to your comments, opinions and suggestions.

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